Networking and Registration: 11:15 am
Program: 12:00 – 1:00 pm

The world of media and communications has changed more in the last five years than in the previous twenty-five. How do you gain visibility in the digital media revolution? Who is your target audience and what are they reading?

This panel will share how their publications are evolving to remain current and relevant to today’s audiences (or readers), and how our media outreach will get their attention.


Speakers/Panelists

Moderator:

• Paul Maccabee, President, Maccabee PR

Panelists:        

• Chris Hudson, Editor of Architecture Minnesota
• Dale Kurschner, Editor-in-chief of Twin Cities Business magazine
• Janet Moore, Commercial Real Estate Reporter of the Minneapolis Star Tribune

Learning Objectives 

• What the fragmentation of the media landscape means to your firm
• How to develop content for new vs. traditional media channels
• How to handle the shift to publishing via multi-media (let alone user-generated content!)

SMPS Domain

#5 Promotional Activities

Who Should Attend?

Firm Principals, Chief Operating Officers, Marketing, and Business Development personnel

About the Speakers:

Paul Maccabee is the president of Maccabee, a Minneapolis-based social media, corporate communications and public relations agency that's produced marketing and new business development campaigns for many of Minnesota's architectural, real estate development, legal, accounting and other professional services companies. 

Chris Hudson is the editor of AIA Minnesota’s award-winning Architecture Minnesota magazine and a past contributor to Architectural Record. Prior to his tenure at Architecture Minnesota, Hudson was an editor at Fitzroy Dearborn Publishers in Chicago, where he commissioned, among other reference titles, the three-volume Encyclopedia of 20th-Century Architecture.

Dale Kurschner is editor-in-chief of Twin Cities Business magazine, where he leads content development and design for the magazine, e-newsletters, website and live events. He is the former CEO and owner of Profits Journal, edited Business Ethics magazine, and served as managing editor of the Minneapolis Business Journal.

Janet Moore is a commercial real estate reporter of the Minneapolis Star Tribune. She has been a business writer since 1988, including 16 years with the Star Tribune where she's covered the retail, medical technology and commercial real estate industries.