As marketers, we understand the value of the Go/No Go process. Companies that have good ones win better projects and spend less money winning them. Companies that don't, run their marketers ragged chasing every opportunity that comes along and often get tied up in work that is neither profitable nor aligned with their mission.

Did you know that the Go/No Go process can be applied to you...personally? How we evaluate professional opportunities can determine whether or not we achieve our aspirational career goals. Join Cathy Hutchison, CPSM, LEED AP BD+C for a look at the elements that form a personal Go/No Go process and help us improve our career path within the companies we currently serve.

Who Should Attend:
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:

1. Discover a framework you can use to evaluate opportunities to protect you from getting stuck in work that does not engage you. 
2. Learn a method to figure out the "hidden currency" in your office to improve your value and potentially resolve people issues.
3. Through the profit lens, learn how to ask for a raise and explore non-monetary compensation to make your work more valuable.  

SMPS Domains of Practice (for CPSM)
6 - Information, Resource, and Organizational Management

About the Speaker

Cathy Hutchison
Cathy Hutchison, CPSM, LEED AP BD+C joined the team that became Idibri in 1996. What was intitially a part-time job transitioned into a career in marketing for the AEC industry currently spanning almost 20 years. Cathy is a frequent contributor to a number of online and print publications and speaks at conferences on topics related to marketing, new media, connection and getting more joy out of your day job. Cathy is skilled in content creation, project pursuits and the strategic use of crayons.