In today’s marketplace, a strong digital presence is critical to the success of your business. Join us to learn about best practices for an effective website and how to implement Digital Marketing to help you grow your business and “stand out” online. Discover how Digital Marketing allows you to track, target, and engage your key target audiences – saving you time and advertising dollars. Learn how Inbound Marketing can drive people right to your company’s website – and even complement traditional advertising efforts.

Who Should Attend:
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:

1. How an "effective" website can convert leads to sales 
2. The ins and outs of SEO, content, and keywords that will deliver prospects to page on your website that houses the content they’re searching for 
3. How PPC (Pay Per Click) campaigns and retargeting ads can drive leads right to your company’s website

SMPS Domains of Practice (for CPSM)
2 - Marketing Plan
5 - Promotional Activity

About the Speakers

Caryn Butler VP, Business Development
Caryn Butler has over 20 years of experience in Operations Management in multiple national companies. She has significant expertise in new business development, creating performance-based teams and developing sustainable partnerships within communities to grow business. Her results are driven by exceptional customer service implementation and creating strong business plans that produce results.

Matt Ashley VP, Client Operations
Prior to starting Triton Commerce with two partners in 2012, Matt Ashley represented some of the most famous consumer electronics brands in America. Throughout his career, Matt has assisted hundreds of local retailers and eCommerce companies in marketing, sales training, and product merchandising. As a hard worker and critical thinker, he is a guru of Digital Marketing analytics and Search Engine Optimization. Matt oversees a large number of our accounts at Triton, as well as the Client Operations team.