11:15 am - Registration/Networking
12:00 pm - Program Starts

As A/E/C firms look to run more efficient organizations, marketing professionals are being asked to demonstrate how marketing investment contributes to the firm’s business goals and overall success. Marketing metrics include a variety of measurement tools such as proposal hit rate, ROI, and client satisfaction surveys.

This program will provide information that firm leadership, marketing and business development staff can use to identify metrics that evaluate performance as well as support their marketing plans and strategies.

Areas of Discussion

1. The advantages and challenges of marketing data collection
2. Potential measurement categories
3. Options and systems for CRM and other data tracking
4. Key components of successful processes

Who Should Attend?

Firm Principals, Chief Operating Officers, Marketing and Business Development personnel

About the Speaker

Lianne Becker has over 20 years of experience in marketing and communications, with over half of that time focused on marketing in the A/E/C industry. Her experience includes CRM management and reporting, proposal preparation, writing and editing, graphic design, and internal and client communications. As Marketing Information Manager at HGA Architects and Engineers, Lianne works with firm leadership, business development and the marketing team to manage marketing data, reporting and processes to help demonstrate HGA's competitive advantages and support business development efforts.