Almost every business owner already uses social media in their personal lives, and it's only natural to want to use these cost effective channels to grow your sales by connecting with your current and potential customers.

However, a significant percentage of businesses lack the experience or know-how to set-up and manage their brand on Social Media resulting in poor brand reputation, lack of customer resources, little to no engagement and responsiveness, lack of presence, and low brand reach.

So before you dive headfirst into Social Media without an understanding of what kinds of content to post, how to attract followers and fans, or the nuances of each social platform—lets talk about the best strategies to make the most of your time and dollars spent.

Who Should Attend:
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:

1. Which social media channels will sell your business 
2. Where are your clients and how to connect 
3. Create strategies to make the most of your time and budget

SMPS Domains of Practice (for CPSM)
1 - Marketing Research
2 - Marketing Plan
5 - Promotional Activity

About the Speakers

Caryn Butler VP, Business Development
Caryn Butler has over 20 years of experience in Operations Management in multiple national companies. She has significant expertise in new business development, creating performance-based teams and developing sustainable partnerships within communities to grow business. Her results are driven by exceptional customer service implementation and creating strong business plans that produce results.

Anna Thompson, Director of Strategy
With degrees in Anthropology and Sociology, Anna brings excellent research and critical thinking skills to our team. Her background, along with a passion for the digital realm, drives her to get to know clients on a personal level in order to create the most effective campaign and Social Media strategy for every client.