A company has a website and is active on social media. Now what? This session will dive into the analytics of websites and tracking social media usage to turn touchpoints into revenue. Breaking down the data behind a digital brand will help firms streamline messaging, find ideal clients, and focus their business development efforts. Showcasing A/E/C websites, blogs, and social media platform analytics will provide best practices and “ah ha” moments. This session will give marketing professionals the tools to turn website maintenance, blog postings, and social media activity into business development data.

Who Should Attend:
Firm Principals
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:

1. Attendees will identify which digital analytics help their firm's bottom line.
2. Attendees will define what "digital touchpoints" are and how to use them effectively.
3. Attendees will discover how to positively impact their business development efforts based on digital traffic.
4. Attendees will analyze analytics from websites and social media platforms to create actionable plans to capture work.

SMPS Domains of Practice (for CPSM)
1 - Marketing Research
3 - Client and Business Development

About the Speaker

Julie Huval, CPSM - Marketing, Beck Technology

Julie Huval joined Beck Technology to oversee the marketing and communications efforts of the software development company. Julie hosts the webinar series ‘Innovation in the AEC Industry’ that showcases A/E/C technology, processes, and procedures, including presentations on Lean Architecture and Lean Construction. She is also a contributing author to a number of industry publications and a frequent public speaker on marketing, business, and construction technology. Julie earned an MBA from The University of Texas at Arlington and is a graduate of SMPS University at the University of Maryland. Additionally, she is a Certified Professional Services Marketer and a Past President of SMPS Dallas.