The job of a business developer has become increasingly research intensive. Our November program will provide key points to increase your business development effectiveness through intelligence gathering.

Joy will introduce the audience to business and industry specific resources that can help expand the capture planning process for your team. You will also hear about the tactics she uses to gather information through social media.

Learning Objectives

1. Understand the difference between market segment research and qualified opportunity research

2. Identify, organize and track resources

3. Develop distinct, opportunity specific point of view or key messaging

Who Should Attend?

Marketing and business development personnel

About the Speaker

Joy Svoboda has been a marketing and business development consultant for 12 years. She has worked across the country with A/E/C firms on the development of corporate, business development and marketing strategy. Joy has conducted numerous market research studies on behalf of her clients. These have included service and production line expansion; geographical analysis; as well as market segmentation studies. Prior to her consulting experience, Joy held positions ranging from Marketing Coordinator to Chief Marketing Officer.

CPSM Study Group Informational Session and Kickoff

As you plan your career goals for the next year, getting your Certified Professional Services Marketer (CPSM) Certification is a great one to add to your list. When you apply for the CPSM program, you are taking your first step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge. After the November 6th Educational Program, we’ll move over to the Market Square Bistro in the IMS Atrium to discuss what CPSM is and plan out our 2014 study session. We’ll have some CPSMs on hand to tell us what the testing process was like and chat a little about how it has helped their careers.