Do you need a blog? What social media communities are important to my business? What do you need to know about Search Engine Optimization? What’s the difference between content marketing and inbound marketing?  Can my website really generate sales leads? These and other related questions we will tackle in a leveraging your website to drive sales leads conversation on January 21.

Objective: To provide an understanding of how businesses today are leveraging content, marketing automation and social media to drive sales leads.

Case Study:  Palmer Promotional Products

Palmer Promotional Products is a manufacturing company. Three years ago they did not show up in Google search.  They had no social media presence and were driving very few leads to their website.  We will talk about how a content marketing strategy was created, relevant social media communities were developed and how inbound marketing practices were put into place.  As a result, Palmer now receives 100 leads per month and leads organic search in their industry.

We will explore turn-key solutions for driving leads as well as identifying the simple steps you can take to help your business get found and more socially connected to your customers. 

Who Should Attend:
Marketing Staff
Business Development Staff

Learning Objectives:

1. How to set up your company's blog
2. How to use your company's blog to generate and nurture leads
3. How to stay socially connected to your customers
4. How to use your blog to boost SEO

SMPS Domains of Practice (for CPSM)
3 - Client and Business Development
5 - Promotional Activity

About the Speaker

Kathy Heil

Owner, StoryTeller Media & Communications

Kathy Heil is one of the owners of StoryTeller Media & Communications and leads the new business development team. StoryTeller specializes in helping small and medium businesses drive qualified traffic and leads through search engine optimization, blogs, social media and marketing automation.  Kathy is a Michigan State University graduate and has three teenage children.