Content marketing is one of the most powerful ways to bolster your firm’s profile to attract and engage prospects before the RFP comes out. It can also be a driving force in establishing credibility and building thought leadership. It's the key to establishing long-term relationships with prospects and existing clients by delivering valuable information and insight that educates, informs and ultimately positions your firm as subject-matter experts.

While content marketing is growing in popularity, the methodology to design, build and, ultimately, operate an effective content marketing program can seem like a challenging task. So how, exactly, do you make content marketing work for your A/E/C firm? Discover from Tim Asimos, CPSM, Vice President and Director Digital Innovation at circle S studio, the anatomy of effective content marketing, and learn step-by-step best practices and the strategic approach for building a powerful content marketing program for your firm.

Who Should Attend:
Firm Principals
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:

• Building thought leadership using content marketing
• Developing and refining a content marketing strategy
• Fundamental tactics for creating magnetic and engaging content
• Types of content to use and how to make it relevant to your audience
• Creating a thought-leadership blog that keeps visitors coming
• Using content to convert website visitors and nurture them as leads
• Basic components of a content marketing program and how to manage it

SMPS Domains of Practice (for CPSM)
2 - Marketing Plan
3 - Client and Business Development

About the Speaker

Tim Asimos is Vice President and Director of Digital Innovation at circle S studio, a strategic marketing and design agency focused on helping A/E/C firms grow in today’s increasingly chaotic digital landscape. Asimos leads the online marketing team to develop innovative strategies in web development, content marketing and online lead generation. His unique approach is based on more than a decade of experience in corporate B2B and A/E/C marketing—placing him in the same seat as many of circle S studio’s clients. Tim is a syndicated blogger and frequent speaker on the topics of online marketing, lead generation, and content marketing. An SMPS Member and Certified Professional Certified Marketer (CPSM), his A/E/C industry expertise has been featured in numerous publications, webinars, programs and conferences. He’s also a member of the American Marketing Association and is currently President of the Richmond, Virginia chapter. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University.