To so many in the AEC world, “social media” could just as aptly be named Social Waste of Time. In reality, investing in online strategies will undoubtedly build your business.

Yes, even for engineers.

How? Social media is no longer a “thing” … it’s simply a definition of how the world communicates. It’s about relationships and conversations, not technology. And it’s changing our business world faster than we thought possible.

In fact, many within the more traditional bricks-and-mortar AEC industry are getting left behind. Come learn how some companies in our industry — your competitors — are already seeing huge results as a part of their efforts. Rather than a tutorial on different online technologies, we will discuss specifically how you can use social media to establish yourself as a go-to expert in your field; which in effect makes sure you are connecting with new clients and developing concrete relationships. In our business, developing relationships is the key to survival. Marketing does not start when you receive an RFP. Unless you already have a strong relationship with the client prior to the release of the RFP, you will be wasting your time. This session will show you specifically how to 1) use social media to build better relationships; 2) develop brand ambassadors who want to give you referrals; and 3) win more business as a result.

Who Should Attend:
Firm Principals
Marketing Director/Manager
Marketing Staff
Business Development Director
Communications Coordinator

Learning Objectives:

1. Where social media fit in the A/E/C industry 
2. How your competitors using it to get ahead
3. How to build brand ambassadors
4. Why you can't afford NOT to adopt a social media strategy
5. How to become the "go to" expert in your field
6. How to attract new clients and recruits through content
7. How to measure ROI

SMPS Domains of Practice (for CPSM)
2 - Marketing Plan
3 - Client and Business Development
5 - Promotional Activity

About the Speaker

Robin Broder is an experienced marketing executive who has a unique perspective on social media for our industry – she’s been in the A/E/C world for six years after spending nearly 15 years on the consumer marketing side. Currently the CMO for Henderson Engineers, Robin directs marketing and business development efforts for the 500-person engineering firm, encouraging technical staff to become the company’s brand ambassadors. She joined Henderson after spending six years as the VP of marketing for MMC Corp, a construction company with offices nationwide. Before crossing over to the A/E/C industry and B2B world, Robin spent a decade at Fleishman-Hillard, the world's largest PR firm, and led the world-wide account for Hallmark Cards. With a passion for using marketing to engage employees, Robin speaks nationally on the topic for organizations such as SMPS National (Build Business and webinars), SMPS regional conferences (SRC, MVRC, and SERC), various DBIA chapters, and more.