New to A/E/C marketing, or curious how marketing supports architecture, engineering, and construction firms? Join SMPS Twin Cities this April for AEC Marketing Essentials: Laying the Foundation for Success. This engaging panel discussion identifies the world of A/E/C marketing and sets you up for success.
This educational program is ideal for students, interns, early-career marketers, professionals transitioning into the A/E/C industry, or anyone looking to better understand how marketing, business development, and technical teams collaborate to win work and build long-term client relationships. Our panelists will share real-world insights into proposals, branding, client research, and the unique challenges and opportunities of marketing within professional services firms.
Attendees will also have the opportunity to network with A/E/C marketing professionals, connect with peers at similar career stages, and learn more about SMPS, including how involvement can support career growth through education, resources, and community.
Whether you’re just getting started or looking to strengthen your understanding of A/E/C marketing fundamentals, this program will provide a strong foundation and practical takeaways you can apply right away.

The SMPS Twin Cities chapter welcomes and encourages participation from diverse backgrounds. A 15% discount is available for members of DBE, WBE, MBE, VBR, and LGBTBE firms. Please contact [email protected] for your discount code prior to registration.

Schedule: 

8:30 AM to 9:00 AM - Check-in, breakfast & networking (for in-person registrants only)
9:00 AM to 9:05 AM- Announcements
9:05 AM to 9:15 AM - Intro to SMPS-TC
9:15 AM to 10:30 AM - Panel + Q&A
10:30 AM to 11:00 AM- SMPS photo booth & networking opportunities (for in-person registrants only)

Who Should Attend:
Early-career marketing & business development professionals
Individuals interested in learning more about A/E/C marketing & SMPS-TC
College Students (marketing, business, graphic design, communications, & other related fields)

Learning Objectives:

1. Understand the core role marketing & business development play in supporting architecture, engineering, and construction firms. 
2. Learn how marketing, business development, and technical teams work together throughout the pursuit and project lifecycle.
3. Gain awareness of career paths, professional resources, and networking opportunities available through SMPS. 

SMPS Domains of Practice 
1 - Marketing Research
2 - Marketing Plan
3 - Client and Business Development
4 - SOQs | Proposals
5 - Promotional Activity
6 - Information, Resource, and Organizational Management

About the Panelists

Alexa Ramsey, Marketing Program Manager at Burns & McDonnell

Please note that the virtual login information will be sent to registrants the day before the event. In addition, this program will be recorded. The program recording and any presenter material will be shared with registrants after the event. If you have any registration questions, please reach out to [email protected].

By registering for this SMPS-TC event, you give permission for SMPS-TC to use any photographs or videos taken at the event on its website, social media, or in promotional materials without compensation. You also understand that SMPS-TC owns all photographs and videos taken at the event.