Please join us for a special, BREAKFAST program!

You’ve planted the seed to get your team on board with building their business and personal brand but you need help getting those seeds to take root and flourish. Engage in a roundtable discussion with these industry leaders as they share their perspective on how to cultivate a culture that supports growth and development at all levels, specifically in developing real opportunities for the firm.

So many wrestle with the very same issues:

• Does anyone in the firm understand what business development is or what ‘those people’ do? Or better yet, how to leverage the business development resources available?
• How do we measure success? Are our expectations in check?
• Is business development a noun (an individual with the title or a department) or a verb (an effort to be shared by all)?
• If it is a department that feeds the company…CAN it feed the company?
• The owners really want to talk to the technical people or the people working on the project…how do we best integrate business development and marketing to effectively leverage the time of technical people?
• How does an operationally-driven professional build his/her career to add value and continue to grow in the organization??

In efforts to make this a truly advantageous and value-added program we look for audience participation. In advance of this program the SMPS program team will query the attendees for the biggest pain-points around the business development and marketing topic. Additionally, we will be looking for firm types and positions for a handle on representative firms/individuals in this audience.

Who Should Attend:
Firm Leadership (CEO, CMO, Principal, President, Sr. VP)
Marketing and Business Development Directors 
Project Managers 
Seller/Doers
Marketing and Business Development Staff 
Those expected to bring in the next project!

SMPS Domains of Practice (for CPSM) 

2 - Marketing Plan
3 - Client and Business Development
6 - Information, Resource, and Organizational Management

About the Guests

Jon Buggy, AIA, recently joined RSP Architects as Principal. He is passionate about the transformative power of DESIGN, a natural leader and an engaging speaker. Jon has managed a multi-million dollar design practice with hundreds of employees; lead the design and construction of healthcare projects for Park Nicollet, Allina, Regions, Children's and Sanford Health (among many others); served our community as a Board Member of the Minneapolis Downtown Council, and has contributed to the design industry as President of AIA Minnesota and Executive Board Member of the Design Future's Council.

Mary Deeg, CID, is a strategic leader, with more than twenty-five years in the design industry. Mary’s range of business development includes delivering commercial interior design services in multiple market sectors of large national corporations, financial, higher education, science and technology and healthcare clients. Mary is the Strategic Marketing Director for Michaud Cooley Erickson. Mary’s vision and professional drive is focused on developing business strategies, client relationships, quality service delivery and long-term repeat clientele. Her creative spirit brings a fresh approach to business development for engineering.

Geoff Gluckstein, has over 30 years of experience in the architectural and construction fields, Geoff has been involved in many projects from both project delivery and business development perspectives. Trained as an architect but working virtually his entire career in a Business Development capacity, Geoff leads JE Dunn’s Minneapolis office, fostering a culture of client service and relationship management. 

Bill Holder, PE, has been Marketing Director at American Engineering Testing since 2013. Prior to that Bill was principal client manager for the AET's Western Region and has held business development and management roles since 1994. He has been practicing geotechnical and environmental engineering since 1992 and is a Registered Professional Engineer in North Dakota, South Dakota, Wyoming, Montana, and Idaho. He travels among AETs regional offices on a regular basis, training seller/doer staff in business development and marketing strategies, empowering them to build their business.

Moderated by: Tanya Pierce, Business Development Director, Wells Concrete