You’ve built the proposal and landed the shortlist—now comes the interview. Prepping a team can feel like herding cats, but with the right approach, it becomes a chance to showcase strengths and win the work.

In this session, Deirdre Booth, FSMPS, CPSM, shares real-world strategies to create a flexible, effective prep process that builds confidence, engages your team, and delivers memorable presentations. You’ll walk away with a framework to step confidently into the role of interview coach—leading with clarity, balancing structure with flexibility, and helping presenters shine with authenticity.

From managing nerves to turning Q&A into a differentiator, you’ll gain practical tools to elevate the process and create a positive experience your teams will actually want to repeat.

The SMPS Twin Cities chapter welcomes and encourages participation from diverse backgrounds. A 15% discount is available for members of DBE, WBE, MBE, VBR, and LGBTBE firms. Please contact [email protected] for your discount code prior to registration.

SUBSCRIBE HERE

Schedule:
8:30 a.m. - 9:00 a.m.: Light Breakfast & Networking (for in-person attendees)
9:00 a.m. - 11:00 a.m.: Presentation & Workshop

Who Should Attend:
Firm Principals + Leadership
Business Development + Sales Staff
Marketing Director + Manager
Marketing + Proposal Coordinators

Learning Objectives:

1. Develop the skills needed for coaching your team to interview with confidence and effectively engage audiences in both virtual and in-person settings.
2. Equip your team to clearly articulate your company's strengths and differentiators while crafting compelling, story-driven responses throughout the interview process.
3. Learn to apply practical tools and techniques to manage nerves, handle unexpected questions, and leave a positive, lasting impression on clients.

SMPS Domains of Practice
3 - Client and Business Development
4 - SOQs | Proposals

About the Speaker

Deirdre Booth, FSMPS, CPSM - President & Lead Strategist at Tank Girl Marketing
Deirdre Booth is a marketing and presentation coach with more than 26 years of experience in the AEC industry. She works with technical professionals and leadership teams to transform complex expertise into clear, client-focused presentations that engage decision-makers and win work.

Deirdre is known for her practical, repeatable coaching frameworks that strengthen storytelling, executive presence, and interview performance in both virtual and in-person settings. Her coaching has helped clients secure billions of dollars in awarded work consistently over the past several years.

Her passion for the industry is best summarized by TankGirl Marketing’s mission: WIN.

Please note that the virtual login information will be sent to registrants the day before the event. In addition, this program will be recorded. The program recording and any presenter material will be shared with registrants after the event. If you have any registration questions, please contact us at [email protected].

By registering for this SMPS-TC event, you give permission for SMPS-TC to use any photographs or videos taken at the event on its website, social media, or in promotional materials without compensation. You also understand that SMPS-TC owns all photographs and videos taken at the event.