The digital marketing landscape is shifting faster than ever, and A/E/C marketers are feeling the pressure to keep up. In this session, we’ll explore how artificial intelligence is reshaping everything from search visibility and website traffic to content workflows, brand strategy, and the very role of the marketer. You’ll learn what’s working, what’s changing, and what to watch for as audience behaviors evolve and the zero-click era becomes the norm. Whether you're part of a lean team or leading firm-wide strategy, this session will equip you with actionable insights and forward-thinking tactics to help you adapt and thrive in the age of AI.

The SMPS Twin Cities chapter welcomes and encourages participation from diverse backgrounds. A 15% discount is available for members of DBE, WBE, MBE, VBR, and LGBTBE firms. Please contact [email protected] for your discount code prior to registration.

Note: All communications regarding this event will come from [email protected]. Please ensure you are subscribed to our mailing list.

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Schedule:
8:30 – 9:00 AM: Registration & Breakfast
9:00 – 10:30 AM: Program

Who Should Attend:
Firm Principals + Leadership
Business Development + Sales Staff
Marketing Director + Manager
Marketing + Proposal Coordinators
Creative Services + Graphic Designers
Copy Writers + Content Marketers

Learning Objectives:
1. Learn best practices for digital marketing, specifically with the A/E/C industry
2. Build confidence to lead those initiatives well
3. Evolve your tactics and adjust to the new business climate

SMPS Domains of Practice 
1 - Marketing Research
2 - Marketing Plan
5 - Promotional Activity

About the Speakers

Erik Norsted, Partner and Chief Strategy Officer at Olive & Company

Robert Graves, Digital Marketing Strategist at Olive & Company

Robert Graves is a Digital Marketing Strategist at Olive & Company, where he develops and optimizes data-driven digital strategies for clients across B2B and B2C industries. He brings substantial expertise in modern digital advertising channels, including paid search, paid social, and programmatic media, as well as a strong command of web strategy, SEO, and performance analytics. Robert specializes in setting up, measuring, and continuously optimizing digital programs to drive meaningful business outcomes.

Dave Hruby, Brand Strategist and Senior Copywriter at Olive & Company

Dave Hruby is a Brand Strategist and Senior Copywriter at Olive & Company, where he helps organizations define authentic positioning and bring their brands to life through clear, compelling messaging across all marketing touchpoints. With more than 25 years of experience spanning B2B, B2G, consumer, and professional services, Dave leads research into markets, competitors, and audiences to inform strategy and storytelling. In recent years, his work has increasingly focused on how AI can be used to support and scale a brand’s voice without compromising authenticity.

Please note that the virtual login information will be sent to registrants the day before the event. In addition, this program will be recorded. The program recording and any presenter material will be shared with registrants after the event. If you have any registration questions, please reach out to [email protected].

By registering for this SMPS-TC event, you give permission for SMPS-TC to use any photographs or videos taken at the event on its website, social media, or in promotional materials without compensation. You also understand that SMPS-TC owns all photographs and videos taken at the event.