Build a project using AI tools and enjoy creative input from your team members in a simulated project. There will be low stakes and lots of learning!

Facilitators will break you into teams to work on a project brief – proposal, project showcase, event plan, rebrand – and you’ll have the hour to work together and then share your results. Outcomes will include prizes for the most creative and/or thought provoking. 

Bring a device... subscription to Jasper, ChatGPT, CoPilot, Notebook, or Midjourney not required but heavily recommended.

The SMPS Twin Cities chapter welcomes and encourages participation from diverse backgrounds. A 15% discount is available for members of DBE, WBE, MBE, VBR, and LGBTBE firms. Please contact [email protected] for your discount code prior to registration.

Schedule:
8:30 a.m. - 9:00 a.m.: Registration
9:00 a.m. - 11:00 a.m.: Program

Who Should Attend:
Marketing + Proposal Coordinators
Creative Services + Graphic Designers
Copy Writers + Content Marketers

Learning Objectives:

1. Hands-on AI Application: Participants will gain practical experience using various AI tools in a collaborative environment, applying these technologies to create real-world marketing deliverables including proposals, project showcases, service launch plans, or rebranding strategies.
2. Team-Based AI Integration Process: Attendees will develop effective team workflows that incorporate AI tools into the creative process, learning how to assign roles, manage collaborative input, and maximize AI capabilities within time constraints. 
3. Strategic AI Output Evaluation: Participants will enhance their critical assessment skills by analyzing the effectiveness, creativity, and thought-provoking nature of AI-generated content for marketing purposes, culminating in a structured presentation of results.

SMPS Domains of Practice (2 credits for CPSM)
1 - Marketing Research
4 - SOQs | Proposals
5 - Promotional Activity

About the Speaker

Christine Nelson, Communications Consultant for Ingenuity Marketing Group, LLC
Christine Nelson has always been delighted with information, collecting it, analyzing it, writing about it, and talking with others about it. With so much information available, she has made a career of helping clients collect data and make it their own for professional services growth and visibility. Some of her recent projects at Ingenuity Marketing Group have included personal branding plans, personas and services matrix materials, industry compensation surveys and internal employee surveys, proposal templates, and sales materials that differentiate. Partnering with clients for more than 20 years, she helps firms use insights for action. 

By registering for this SMPS-TC event, you give permission for SMPS-TC to use any photographs or videos taken at the event on its website, social media, or in promotional materials without compensation. You also understand that SMPS-TC owns all photographs and videos taken at the event.