Join us for a behind-the-scenes look at some of the A/E/C’s most prominent award submissions with this engaging panel discussion! This session will explore insights behind crafting award submissions that capture judges' attention and set your firm apart.

Our expert panel of judges and program directors will share their experiences and tips on crafting compelling narratives, leveraging design excellence, and showcasing innovation in award submissions. From understanding the judges' criteria to presenting complex projects in a way that resonates with different audiences, this session will provide actionable insights that can elevate your firm's marketing efforts.

Whether you're looking to refine your submission strategy, learn how to highlight your firm's achievements, or understand the latest trends in AEC award competitions, this event will equip you with the knowledge and tools to succeed. Don’t miss out on the opportunity to hear directly from professionals who are deeply experienced in the world of AEC awards.

The SMPS Twin Cities chapter welcomes and encourages participation from diverse backgrounds. A 15% discount is available for members of DBE, WBE, MBE, VBR, and LGBTBE firms. Please contact [email protected] for your discount code before registration.

Schedule:

8:30 a.m. - 9:15 a.m.: Networking Breakfast

9:15 a.m. - 10:30 a.m.: Panel Discussion

Who Should Attend:

Learning Objectives:

SMPS Domains of Practice (for CPSM) - 1 total credit

1 – Research

5 - Promotional Activity

6 – Management

About the Panelists

Karen Lu, Design Director & Associate Principal, Snow Kreilich Architects

Karen’s commitment to design excellence and to positively impacting future generations of architecture professionals and global citizens is evident in her professional work and service to the AIA and her community. She is a Design Director and Associate Principal at Snow Kreilich Architects, where she leads the studio's equity initiatives. Karen has led and collaborated on projects that have won National AIA Honor Awards, AIA/COTE Top Ten Green Project Awards, AIA Minnesota Honor Awards, and Progressive Architecture Awards. Karen has been recognized for her leadership both locally and nationally with the AIA Minnesota and National AIA Young Architect Awards. 

Alethia Fowler, CPSM, Marketing Director, LHB, Inc.

With over 20 years of experience in marketing and management within the AEC community, Alethia Fowler is a Certified Professional Services Marketer and a Past President of the SMPS Twin Cities chapter (2007-2008). She is also a frequent juror for the Marketing Communications Awards. Currently serving as Marketing Director at LHB, the recipient of AIA Minnesota’s prestigious Firm Award in 2021, Alethia leads a team of six marketers. Together, they focus on building brand awareness, fostering client relationships, securing new business, and achieving industry recognition through award-winning efforts.

John Krapek, Education & Outreach Director, American Council of Engineering Companies of Minnesota (ACEC/MN)

John has worked in several roles advancing the engineering industry in Minnesota over the last two decades – directly for ACEC/MN since 2019 and previously on their government relations team in St. Paul. He oversees many key events and programs for ACEC/MN, including the Engineering Excellence Awards and Emerging Leaders Training Series. John also manages the scholarship program and fundraising events for the newly created Engineering Education Foundation of America, started by ACEC/MN to expand efforts to advance the engineering profession through charitable investments in workforce development and education. When not working, you’ll find John out for a bike ride or a round of disc golf, spending time with family, friends, and his cats, or baking.

Bill Gaier, Managing Director, Finance & Commerce

Bill Gaier is a Managing Director for BridgeTower media leading sales and business operations for Finance & Commerce and Minnesota Lawyer in the Twin Cities. Bill also leads similar brands in Portland, Oregon, Milwaukee Wisconsin and Denver Colorado. He has been with Finance & Commerce going on 9 years. 

Please note that the virtual login information will be sent to registrants the day before the event. In addition, this program will be recorded. The program recording and any presenter material will be shared with registrants after the event. If you have any registration questions, please reach out to [email protected].

By registering for this SMPS-TC event, you give permission for SMPS-TC to use any photographs or videos taken at the event on its website, social media, or in promotional materials without compensation. You also understand that SMPS-TC owns all photographs and videos taken at the event.