Today's landscape of copyrights, trademarks and other types of intellectual property is ever-changing in part due to the dynamics of digital marketing and social media. Marketers and regulatory bodies alike are challenged to continue with applying traditional rules to the new media.

Join us for a presentation and conversation with John Pickerill as we learn how old rules are keeping up (or not!) with newer ways to communicate and promote our companies and our brands.

We hope to see you on June 19^th for this brown bag lunchtime event!

Networking and Registration: 11:30 am
Program: 12:00 – 1:00 pm

Speaker

John Pickerill, Attorney – Fredrikson & Byron’s Advertising, Marketing & Trademark Group

Learning Objectives

• Learn how to navigate through the legalities of intellectual property (such as copyright and trademark) law as they affect digital (including social) media.
• Help you advise building partners and clients regarding the opportunities and limitations of third party usage for both digital and print marketing efforts.
• Alert you to future trends and regulations regarding digital media

SMPS Domain

#5 – Promotional Activity

Who Should Attend?

Marketing and Business Development Staff

About the Speaker

John is an attorney with Fredrikson & Byron, a well-established law firm that has been a presence in Minneapolis since 1948. Its staff of more than 250 attorneys serves a broad range of clients from multi-national corporations to entrepreneurs to family-owned businesses. John serves Chair of the firm's Advertising, Marketing & Trademark Group, the only legal group of its kind in the state. His practice focuses on all legal issues specific to the world of commercial creativity, including trademark and copyright analysis, protection and enforcement; advertising, marketing, promotions and sweepstakes compliance; industry contracts and disputes; social media and mobile marketing legal compliance; and all other legal issues marketing professionals encounter.

John was named a Rising Star by Minnesota Law & Politics, Minneapolis St. Paul Magazine and Twin Cities Business, plus the Trademark Insider named John one of the top 50 trademark attorneys in the nation in 2008.