In this program, we’ll be discussing what makes an effective website. After monitoring hundreds of websites with Google analytics, Hook Agency has come up with five key factors that not only help drive traffic but help drive business. We’ll be sharing those factors, as well as the core factors your website needs to have in place to drive traffic via Google search, what elements help persuade ideal customers to work with you, and what helps attract employees as well.

Agenda:
11:15 a.m. - 12:00 p.m. = Networking and lunch
12:00 p.m. - 1:00 p.m. = Program

Who Should Attend:
Marketing Director
Marketing Manager
Marketing Staff
Communications Coordinator

Learning Objectives:

1. Learn the five-part winning website formula to help get more leads on your site.
2. Learn how to make sure your website design has the right content and systems in place to get indexed well and get traffic for the right things on Google. (three simple pieces to this) 
3. Learn about website considerations for A/E/C companies looking to attract employees.

SMPS Domains of Practice (for CPSM)
1 - Marketing Research
2 - Marketing Plan
6 - Information, Resource, and Organizational Management

About the Speaker

Tim Brown, CEO and Founder of Hook Agency
Tim Brown is the owner, and lead strategist of Hook Agency – a marketing agency in Minneapolis that only serves construction companies and home services businesses. Hook Agency serves to change its clients lives by taking things off their plate and get them more and better leads.