During this virtual education program, you will learn best practices, tips, and tools for building an A/E/C digital marketing program in 2020. You will also gain insights into using digital strategies to build awareness, shape perceptions, and generate demand for your business, learn how to build confidence to implement and lead your digital marketing program, and understand how the current COVID-19 situation is impacting the B2B marketing landscape.

IMPORTANT NOTE: With the increasing health risk posed by COVID-19 (coronavirus), this program will be a virtual program. Links to the virtual meeting will be sent the morning of the program to all registered attendees. This virtual program is limited to 100 attendees. If you did not receive the Zoom information two hours prior to the event, please check your spam. If you still do not have it, reach out to the SMPS-TC Communications Chair, Eryn Sorensen, at [email protected].

Who Should Attend:
Firm Principals
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:

1. Learn best practices for digital marketing, specifically with the A/E/C industry
2. Build confidence to lead those initiatives well
3. Evolve your tactics and adjust to the new business climate

SMPS Domains of Practice (for CPSM)
1 - Marketing Research
2 - Marketing Plan
5 - Promotional Activity

About the Speakers

Tom Keekley, Partner, Chief Customer Officer at Olive & Company
Since founding Olive & Company in 2003, Tom has helped dozens of organizations better understand the power of their brand and the role of marketing in affecting the bottom line. Tom is responsible for nurturing new agency business and knows first-hand how modern digital marketing can drive revenue growth.

Erik Norsted, Partner, Chief Strategy Officer at Olive & Company
Erik has spent the past 20 years immersed in every aspect of interactive design, development, and digital marketing. As chief strategy officer, Erik’s primary function is to guide our clients’ digital activities in order to maximize their brand and business needs and to align our creative process with those objectives.

Jackie Nelsen, Director of Accounts at Olive & Company
Jackie is a marketing veteran with experience in leading integrated campaign work across a variety of industry verticals. She is responsible for all aspects of the business relationship with Olive clients, including organic and new business growth, as well as account team development for the agency.

Robert Graves, Digital Marketing Strategist at Olive & Company
Robert uses his expertise to help clients coordinate their digital marketing efforts into a cohesive, comprehensive strategy that drives new business. Robert has worked with a broad variety of B2B and B2C clients in sectors such as architecture and engineering, manufacturing, logistics, and professional services. His goal is to make sure that business owners and stakeholders are able to make informed decisions that provide the best possible outcome for their business goals.

Kate Thomas, Digital Marketing Strategist at Olive & Company
Kate Thomas helps brands stand out and connect with their most valued audiences. Her expertise is in inbound marketing. She uses content marketing, paid digital, and conversion rate optimization to strategically help companies grow and flourish online.

The SMPS-TC Board of Directors is looking at alternate ways of providing quality programming to our members including virtual and affordable options, due to the unforeseen circumstances surrounding COVID-19. We understand these are challenging times and we are here for you. SMPS members can access complimentary content, videos, and tools from SMPS National here.