Based on our competitive analysis of numerous firms, Ingenuity Marketing compares apples to oranges to lemons regularly each year. We have detected in these studies a common thread of at least 16 things missing that firms fail to deploy in their marketing or business strategies.

That’s because we’re looking at your firm instead of working inside it. It’s easy to get near sighted, so this session presented by Dawn Wagenaar will explore the opportunities you may be missing, such as:

• Unclear target audiences
• No differentiation in competitive messaging
• “Recent” news items posted three years ago
• Zero or weak calls to action
• Compensation plans that discourage nonbillable activities

And there’s more. Find out why these missed opportunities affect your firm’s ability to stand out in a crowded market, and how to gain some quick wins by finding what’s missing.

Registration/Networking at 11:15am
Program Starts at 12:00pm

Who Should Attend?

Marketing and Business Development personnel

Speaker

Dawn Wagenaar, Ingenuity Marketing

SMPS Domain

#2 Marketing Plan
#3 Client and Business Development

About the Speaker

Dawn is principal of Ingenuity Marketing Group and has a Masters Degree in Educational Leadership from the University of St. Thomas. Previously, she led the marketing and PR efforts at several accounting firms, and is now living her goal of building a successful business. She offers 20 years of marketing strategy and business development expertise — including award-winning leadership coaching, team sales training and integrated marketing strategies to support your firm’s growth.

Expect a collaborative leader who knows how to delegate to get things done as promised and an enterprise builder who takes action beyond 9 to 5.